Sunday, June 5, 2011

Rat Rod Rockers! on Amazon Instant Video

Screen Shot of Rat Rod Rockers! Instant Video page

Been watching with excitement as our Rat Rod Rockers! film gets out to the public. This is the first film we have set up immediately on Amazon as an Instant Video download/rental, simultaneous with the physical DVD release and initial ad campaigns. We are seeing first hand how strong the V.O.D. (Video On Demand) or Instant Video services have become. This week downloads and rentals have outsold physical DVDs more than 10 to 1 !  This is Amazon Instant Video sales versus Amazon DVD sales and other website and store DVD sales. I think the key for us has been getting links to the Amazon Instant Video pages on the front page of the Rat Rod Rockers! website immediately We just had a spat of positive reviews of the film in big national magazine and when people go to view our films website, they can watch the film instantly, save it, burn it, and keep it indefinitely (if purchased and not just rented) or just rent it to watch immediately. Our family own a Roku device that we use for our Netflix, Hulu, Amazon etc. accounts viewing on our TV. The quality is just as good as putting a DVD into your DVD player and the selection is getting bigger all the time. I also dig all the strange stuff you can watch on the Roku, kinda like international public access television.

Amazon is also getting many first run films up online before Netflix does. I know this has to do with licensing. Personally I think Amazon is a much stronger company and should be the one to go to for Instant Video. Still options give the consumer more choices and there is nothing wrong with that. 

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