Monday, January 10, 2011

Chrysler On The Mend

If you believe what the new issue of Motor Trend says- the comprehensive outlook for Chrysler LLC, with FIAT's Sergio Marchionne at the helm, is very good. While no one liked what Daimler did to America's number three automaker (who was very healthy before the German take over), everyone seems to love what FIAT is doing with the place. I have to agree that this new combination of FIAT and Chrysler seems to be a nice fit. Both company's have very little product overlap and compliment each other more than narcissistic newlyweds.
Chrysler has long been my favorite automaker. The scrappy underdog has been on deaths door more than once- but the company always seems to rebound stronger each time. One look at the new 2011 Charger and you wonder why such a cash strapped company would dare design such over-the-top and edgy (styling wise) cars. We will just have to wait and see what the new year brings to a revamped Chrysler and the auto industry as a whole.

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