We bought a full page ad for Rat Rod Rockers! in Ol' Skool Rodz Magazine- one of the best Kustom Kulture publications out there. Since the magazines started hitting the newsstands, sales of the Rat Rod Rockers! pre-sale DVDs have been way, way, waaaay up. A testament to the power of print advertising- especially when directed at your niche audience (of which I am also a part of). Also if you look closely at my little Rat Rod Rockers! ad, you can see that I made a big nasty typo on the event year listing- March 2010?!?
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